Looking at some media trends in the digital era
Looking at some media trends in the digital era
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What are a few of the methods mobile phones have shifted the way we consume media? - keep reading to discover more.
Over the last few years, with the rise of digital content, the way in which people take in media has shifted significantly. For many years, standard television was the main source of household entertainment for many people. However, since the development of internet streaming services, many viewers are averting from set up television, specifically among younger people. Instead, global media content analysis reveals that more people are purchasing memberships to streaming services, which strongly affirms the shift in audience consumption habits. These services are popular for enabling individuals to view the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing interests in the market.
With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the increase of internet streaming platforms and short form video content, the way in which people are getting their news is also evolving. People are progressively turning towards internet news sources, instead of viewing television, to learn about current worldly affairs. Nevertheless, concurrently, due to a continuous flow of information, individuals are becoming overwhelmed by big quantities of content. In reaction to this, news companies are re-engaging audiences by making short form content that is more clear and much easier to follow. These days it is common to find news channels that have mass followings on social media platforms. This trend can be verified by the CEO of the fund that owns Euronews, for instance. Using this approach has been necessary for providing individuals with trusted and authenticated news sources, in a format they can easily follow.
In the current digital age, smart phones have come to be one of more info the most common tools that people are using to watch videos and gain access to media. Nowadays, many social media networks are providing limitless feeds of brief, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content consumption is on the rise, revealing that short form content is one of the fastest growing media trends today. These platforms permit users to see a collection of selected content and react immediately, making these videos much more appealing and addictive than conventional media. Short form videos are also being used more frequently for news and academic purposes, not just for entertainment. Subsequently, this trend is shifting the way people are proactively seeking for and expecting to get knowledge, in a quicker, much shorter and more accessible format.
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